Goals: Successfully launch the www.imaginarium.es website in an environment not only saturated with new websites but
also where the crisis in the e-commerce market complicates
acceptance by the Spanish public, which is generally reluctant to
use the web for making their purchases.
Strategy: Create
a teaser campaign.
Informational treatment of the launch. Unbroken business
communication in order to maintain the various target audiences
informed. Contact academics specializing in child education.
Impact: Consolidated Imaginarium
as the reference site for the purchase of educational toys as well
as family leisure items. Editorial value: 250,000 euros. Proactive
image with the media. Improved company’s image in the eyes of
franchisees.
