Client: Tag Heuer

Goals: Introduce and position the Swiss watch brand in the Spanish market, targeting a select public concerned with design and the latest in fashion.

Strategy: Organize a presentation event for the diverse target audiences (VIPs, distributors and the media) seeking to link the event to international advertising campaigns developed by the brand. Create awareness of the crafting that goes into Tag Heuer products through a press office.

Impact: High level of anticipation for the brand presentation event as well as great influx of the public and media. Brand perceived as the clear reference for the most innovative standard of quality.