Client: Laura Ashley

Goals: Gain recognition in Spain for the British fashion and home decoration chain in order to prepare its market entry.

Strategy: To design and organize the brand presentation in Spain. Inauguration of the first clothing and accessories shop in Barcelona, via a public press event. Maintain brand recognition via press office activities based on the brand's fashion directions.

Impact: Widespread news coverage of the store's inauguration. Excellent brand acceptance and consolidation as a reference for design and fashion. Laura Ashley is viewed as one of the best shops in the market.