Client: Enrique Loewe Knappe

Goals: Launch and present the new Enrique Loewe Knappe brand, the former owner of the Loewe business, at a national level.

Strategy: Design and develop a communications strategy, including brand launching and presentation, showroom, media events, in-depth articles, design of the corporate image, production of promotional materials, advertising, etc. Given the brand's legal situation with Loewe, which is owned by Louis Vuitton, a public relations office to oversee contents and public image was also considered.

Impact: Widespread media coverage generated a high level of awareness of the new brand’s situation. Promotion of products and social relevance.