Client: Alfred Dunhill

Goals: Gain recognition for the company in Spain in order to prepare its entry into the market, positioning it as “the brand for classical luxury multiproducts for men”.

Strategy: Coordinate the inauguration of the first shop in Spain, located in Madrid, via a public press event. Establish direct contact with consumers by sponsoring diverse sports events and using the media. Leverage publicity opportunities offered by the occasion of the company's centenary.

Impact: Association of the brand with sports achievements in line with its targeted positioning (Alfred Dunhill Championship). Impact in the media successfully projected an image of Alfred Dunhill as a luxury brand for the selective buyer.