Client: Freixenet

Goals: Influence and create brand loyalty among German consumers in Majorca. Associate the concept of fun in Majorca with Freixenet.

Strategy: Conceptualise, design, layout, production and distribution of a guide in German to Majorca's entertainment and leisure establishments, offering unusual and interesting information about the island. Distribute the guide via cooperation agreements with the Majorca Council and with various Majorcan businesses. Media coverage of the launch.

Impact: Excellent reception of the guide: more than 90% wanted to receive it again. Coupon response index above the average: 2%. Lasting effect of the impact over time: 1 year. Boosted institutional relationships.