Client: Bayer Pharmaceutical Chemicals

Goals: Sensitise the public about risks of contagion to humans of illnesses transmitted by intestinal parasites in dogs and cats. Support Bayer's “Four Times a Year” advertising campaign recommending periodic deparasitization.

Strategy: Development of a groundbreaking report in Spain about the incidence of parasitic diseases in dogs and cats. Publicize the study via a press conference presented by well known medical journalist, Ramón Sánchez Ocaña. Production and distribution of a video news release.

Impact: Coverage in the majority of national and regional media: printed press, radio, TV and digital media. A registered four fold increase in visits to the veterinary clinics.