Client: Agua San Vicente

Goals: Reinforce brand position as a medicinal water for various kidney afflictions.

Strategy: Design an original informational radio program (Tribuna Médica) with a professional medical profile. Content production. Sponsor the program on four channels of a national radio station chain (COPE): broadcast product plugs during program opening and closing and as well as during commercial breaks.

Impact: 765 hits for San Vicente during the period (3 terms).