Goals: Create
a buzz among the public by linking Absolut Vodka with the world of
art in fashion.
Strategy: Design,
plan and develop the international Absolut Ruiz de la Prada
project, the complete line of fashion created by the designer for
Absolut Vodka. Collection presentation at the Pasarela Cibeles.
Media coverage of the event.
Impact: Significant
media impact at an international level. Huge anticipation among
the public that culminated in the presentation of the collection
in diverse European countries such as France, Italy, Greece,
Portugal and Russia.
