Client: ASEMAC (Spanish Association of Frozen Dough Manufacturers)

Goals: Communicate the benefits of bread as a basic food in the daily diet. Sensitise Spaniards about the necessity of eating bread. Increase consumption of bread products (in the long run).

Strategy: Organize a series of events about bread targeted at doctors, experts in diet, nutrition and health, in addition to other professionals in the sector. Distribute news of the conclusions via a national press campaign. Ensure widespread coverage in press, radio and television.

Impact: Coverage: press (26), radio (14), television (2).

ASEMAC